David Adkins

Senior Vice President &

Director of Associated Bank Labs

Associated Bank

In April 2019, David Adkins joined Associated Bank as the Director of AB Labs, a division of Associated Bank, reporting directly to the CIO. David holds a Bachelor’s Degree in Social Sciences from Cleveland State University and a Master’s Degree in Digital Sciences w/Data Science Concentration from Kent State University. 


Over the past 15 years, David has served many roles within the financial services industry including Director of Insurance National Practice Group and Sr. Product Manager leading digital transformation product/project efforts in multiple business lines bringing innovation from lab to execution through his leadership efforts at multiple firms.  

In his current role of Director of AB Labs, David is responsible for leading AB Lab’s strategy & execution with a focus on building products and services that provide personalized experiences, remove friction, and providing ubiquity for Associated Bank clients & colleagues as their customer experience preferences continue to evolve.   

In addition to leading the efforts of AB Labs, David will also play a lead role in driving the strategy and execution of Associated Bank’s Agile Journey in coordination with the EPMO, Product Management, and the greater Associated Bank’s OPS/Tech organization with a focus on bringing best practices to colleagues that will allow enhanced collaboration, transparency, and communication across all teams. 


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