Stephanie Hammes-Betti

SVP of Innovation Design

U.S. Bank

Stephanie Hammes-Betti is Senior Vice President of Innovation Design for the U.S. Bank Innovation Group. She leads the team responsible for providing thought leadership and education on emerging trends, managing the U.S. Bank Innovation Community, and running the Innovator-in-Residence program. She is also responsible for the development and execution of Innovation engagement programs to promote and grow Innovation talent within the company.

In her role, much of Ms. Hammes-Betti’s work focuses on establishing marketing programs for new payment innovation pilots, as well as overseeing growth of the company’s market research function. She also oversees implementation of risk management, due diligence, and profitability analysis of new products and market segment introductions, including directing the go-to-market strategy, and collaborating with the lines of business on the piloting of new digital tools into their marketing programs.

Ms. Hammes-Betti has more than 20 years of experience in aligning business strategy and objectives, with extensive experience in UX/UI design, usability testing, and technology solutions. She has been with U.S. Bank since 2002, formerly as VP of User Experience, then VP of Cross Payments and Innovation Marketing, and has been SVP of Innovation Design since 2014.

She holds a Master of Education and Professional Development in Secondary English Education and ESL, as well as a Bachelor of Art in English and Women’s Studies, both from the University of Wisconsin. 


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